For 60 years, Falk has been a leading brand name in the field of town and city mapping in Germany and has now expanded its online services to include an English language website; www.gofalk.com/en. The website provides users with free access to a route planner which has proved its worth a million times over, offering accurately detailed town and city maps and worldwide map resources with aerial pictures. A convenient hotel search function enables 225,000 hotels across the world to be found and booked online.

Town and city map service with worldwide map resources
The city and town map service on www.gofalk.com/en directly displays a country map of the United Kingdom to help you quickly find your bearings. Smooth navigation within the map is possible via the mouse, and 17 zoom stages are available. One practical feature is the full-screen view obtainable via a single click. An aerial or hybrid view may be selected as well as the normal map view. These supplement the aerial views by adding place and street names.

Route planner with useful special functions
The Falk route planner enables you to plan your journey quickly and easily. A variety of route calculation options is open to you, such as the quickest or shortest route, roads on which a toll is payable and many more besides. One useful feature is the petrol costs calculation, which works out petrol consumption and costs for the planned route. A detailed description of the route and various map views (such as start map, overall route map or destination map) may be printed out as required.

Search and book more than 225,000 hotels online
The hotel search function integrated on www.gofalk.com/en allows you to search 225,000 hotels all over the world. This enables you to find an appropriate conference, health spa or family hotel directly corresponding to the route you have planned. In order to facilitate the hotel search, detailed information on hotel facilities, photographs and guest evaluations are available for most hotels.

Free route planner for your own website
Falk offers private persons and companies a free route planner and a free location indicator for their own websites in the form of the Homepage Tools. Visit www.gofalk.com/en/homepagetools to download various versions of the Homepage Tools in a range of colours.

Falk Mobile – route planner and town and city maps for when you are en route
 Mobile Falk services are also available. A visit to www.gofalk.com/en will enable users to access a version of the Falk website which has been specially programmed for mobile devices and works with virtually any Internet ready end device (such as mobile phones, BlackBerrys or PDA's).

About the Falk brand
 The Falk publishing house has been a pioneer in the development of town and city maps and patented maps for over 60 years whilst also, in conjunction with ADAC Cartographics, being the largest specialised publishers of urban cartography in the world. Falk is a leading brand for town and city maps and atlases, street maps, car atlases, travel atlases, DVD's and guidebooks. The Falk publishing house is a 100% subsidiary of the MAIRDUMONT Group based in Ostfildern near Stuttgart.

About Falk.de
Falk.de is operated by Falk Marco Polo Interactive GmbH and is a leading German language mobility portal offering high-quality services for people on the move, such as route planning, town and city maps and a travel, automobile and technology magazine. The portal records up to 85 million page impressions and around 6 million hits per month. Falk.de has 2.64 million unique users per month, making it one of Germany's top 30 advertising media (AGOE Internet Facts 2007-III).

About Falk Marco Polo Interactive
 Falk Marco Polo Interactive (FM-I) is part of the MAIRDUMONT Group and is based in Ostfildern near Stuttgart. Fm-I's multi award winning technology provides the foundation for its activities in the following business fields: "Navigation systems and services for travellers" in the form of products such as the Falk Navigator and Internet services like Falk.de; "Geographical information systems (GIS) for business customers" with such products as the Falk Branch Finder and the Falk Journey Planner; "Content" – selling content from the MAIRDUMONT portfolio and the "Media" area, which uses the media provision of FM-I for communication concepts. Website: www.fm-i.de.

Further information:
talkabout communications gmbh
Katrin Hilger
Balanstr 73
81541 München
Tel.: +49 (0)89 459 954-20
E-Mail: KHilger@talkabout.de
Internet: http://www.talkabout.de

Falk Marco Polo Interactive GmbH
Andreas Dollmayer
Marco Polo Strasse 1
D-73760 Ostfildern
Tel +49.711.4502.1009
E-Mail: presse_FM-I@mairdumont.com