mTrip and Falk Content & Internet Solutions (Falk CIS) collaborate on online products for mobile phones and portable entertainment devices

mTrip Travel Guide and Falk CIS have partnered to create the most interactive and content-rich travel product on the market to date. The official launch of mTrip Travel Guide is planned at the onset of Q2/2010 starting with city guides covering major European and US cities. The guides will be available on the iPhone and iPod touch in five languages: German, English, French, Spanish and Italian (the latter for European cities only).

mTrip sought out Falk CIS as its main content provider due to its long-standing reputation as a leading publisher specialized in the travel industry. Their expert, high-quality content makes them the perfect partner for mTrip. “Falk CIS provides multilingual, worldwide travel content with exclusive tips and recommendations of authors working locally on the ground. The content is based on MairDumont, Europe´s market leader for travel and  leisure media, with, for instance, its printed travel guide books series MARCO POLO or DUMONT. Together with mTrip we want to create a Personal Travel Assistant that turns every city discovery into a unique experience.” says Patricia Ciaravolo, Sales Director for OEM Content Solutions of Falk CIS.

“mTrip Travel Guide has set out to reinvent the travel guide market with a more interactive, exciting approach. Our mission is to provide travellers with an improved and unforgettable trip experience,” says Frederic de Pardieu, Founder of mTrip. “Compared to the traditional paperback guidebooks, travel guides on smart phones and portable devices can offer additional features for travellers,” says de Pardieu. Utilizing advanced technologies from the latest smart phone developments, mTrip is positioned to be the leader in interactive travel guides.


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